Google brings in Google Display Network
Google has decided to organize its non search display promotion offers into a single network which is the ‘Google display network’.
Neal Mohan, Vice President of Product Management explains the reasoning behind this on the Inside AdWords blog: “Over the past year, we’ve been focused on investing in display advertising, and we’ve seen great momentum from the increasing number of you running display campaigns with Google. We’ve rolled out new features and targeting options and more precise measurement tools. To provide more places for you to run display ads, we’ve added more publisher sites (through Google AdSense and DoubleClick Ad Exchange) to our ad network of over one million sites. Meanwhile, many of you have continued to run ads on YouTube and our own properties.”
A great innovation by Google for internet advertisers. I am sure this new network will be highly beneficial.
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Tags: Google
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